Life Science Content Marketing Services

Need to attract the right audience at the right time in the right place without paying for ads or sponsored content? Need a long-term way to bring in new customers? I can help you develop a web content plan, create that content, and distribute that content.

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Content Management

  • Build a content calendar
  • Perform a content audit to help you make decisions on whether to keep, update, combine, or archive blog posts
  • Work with your writers to get articles assigned, edited, and published
  • Build articles in your CMS and make edits to existing content

Examples

Addgene: I managed the Addgene blog and did everything from overseeing the content calendar, generating article ideas, writing and editing content, and importing posts into the CMS. I even led the redesign of the blog.

The Microbial Menagerie: The Microbial Menagerie started out as my passion project seven years ago. As blog owner, I conceptualize blog posts and topic areas, write blog posts, and work with guest writers to publish their articles. I update articles as needed for content and for internal linking.

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Website and Blog Articles

  • Write blog articles that are both reader-friendly and search engine optimized
  • Write top-of-funnel educational articles to attract your target audience
  • Update outdated web articles
  • Repurpose webinars, posters, and whitepapers into web-friendly articles
  • Edit website and blog articles drafted by other writers (see more about my editing services here)

Examples

Addgene: I wrote blog posts on plasmids, CRISPR, viral vectors, science careers, and more.

American Society for Microbiology: I wrote and edited web articles to bring greater awareness in microbiology topics in selected focus areas.

Dotmatics: I wrote explainer articles on sequencing methods to support Dotmatics’ bioinformatics software Geneious Prime.
Genetics Society of America: I contributed a guest blog post to the Genetics Society of America’s blog Genes to Genome.
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SEO

  • Optimize existing content for search engines
  • Develop a keyword strategy and content plan to help you maximize your organic visibility
  • Create new content based on keyword research

Examples

MilliporeSigma: MilliporeSigma has a wealth of information on its website. The problem: it was all hidden in PDF downloads and catered to the bottom of the marketing funnel. I repurposed PDF content and supplemented with new up-funnel educational material to create technical articles optimized for search.

Yale School of Medicine: I audited already published content around focus areas of neuroscience, inflammation, and global health. For each content pillar, I selected priority articles and edited them for search engine optimization.

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Newsletters and Email Automation

  • Draft your company’s newsletter
  • Set up email automation related to webinars, events, and customer touchpoints
  • Clean up your CRM and workflows

Examples

Addgene: I drafted personalized quarterly newsletters, formatted them in Hubspot, and sent them out to over 10,000 subscribers. These newsletters consistently received an open rate of 40% and click through rate of 20%. 

Addgene: I cleaned up unused contacts, merged duplicated contacts, and archived unused workflows and forms.

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Social Media

  • Create social media posts summarizing research articles
  • Monitor your social media account and engage with your audience
  • Develop a social media calendar to ensure you have a consistent stream of content
  • Promote your upcoming events
  • Host a contest or giveaway on social media

Examples

Addgene: When Addgene created a new mascot to represent their viral service, the mascot needed a name. I hosted a contest on Twitter to involve their audience in submitting and selecting a name. Here’s the first social media post to introduce the contest linking to the related blog post.

American Society for Microbiology: I created daily social media posts to promote newly published research in ASM journals. Here’s one from Instagram.